This is an ad campaign for S.A.F.E. Animal Shelter that follows the theme of gaining more than a pet, gaining a life partner. The campaign involves three print ads that shows different scenarios and a short story of the different types of partner in each ad. These are meant to show the viewer the benefit of adoption and how the pet fits in their lives. A second component to the campaign is a “First Week Kit” that includes necessities for the first week. This includes a collar, food bowl, and small food bag. A newer, simplified logo was also designed for the shelter.