Mother of Pearl
Mother of Pearl is a female-based surf shop that was designed to be very feminine and pastel. A branding manual was made for Mother of Pearl to go over branding guidelines, such as logo and imagery rules. A web interface design was made for the brand to advertise sales and products. It continues with similar imagery of women and pastel colors. A pop up ad was made to celebrate Earth Day by giving customers a free reusable bag if they spend more than $25. The bag design uses a similar style to the logo so that it connects back to the brand. The brochure is a die cut accordion style in the shape of a shell. This would be sent to customer’s mail boxes to inform them of new products and sales.